Sell for More in Colorado with Compass: A Proven 3-Phase Approach
A Custom Marketing Approach with More Exposure, Less Risk, and Higher Sales
May 1, 2025 - The Schossow Group
At The Schossow Group and Compass, we believe selling your home should be done on your terms, with control over how it’s marketed and how your data is being used. We use the same time-tested marketing strategies trusted by top homebuilders and real estate developers—the industry’s most successful sellers. These professionals know how to create demand, even before a home is show-ready. Now, Colorado homeowners can access the same expert approach to maximize exposure and drive results.
This marketing strategy is not about exclusivity or limiting exposure. In fact, Compass is currently the only brokerage sharing all off-MLS listings—like Private Exclusives—with the entire brokerage community. This ensures your home gets maximum early exposure while still maintaining control and flexibility.
The Compass 3-Phased Marketing Strategy is a smarter, more flexible alternative tailored around your needs – so that we can help you sell for the best possible price and terms. At The Schossow Group, we have successfully used this approach to sell homes in Ravenna, Highlands Ranch and throughout the Denver area for our sellers. Your home could be next.
3-Phased Marketing Strategy:
Phase 1: Validate Pricing with Compass Private Exclusive
Just like companies test products before launch, listing your home as a Private Exclusive allows you to test pricing, gain insights, generate early demand, and extend your marketing timeline—all before going public.
- Make your listing available to a nationwide network of 34,000+ top agents and their millions of clients.
- Create urgency and buyer interest without accumulating days on market or risking public price drops.
- Sometimes, you'll find a buyer willing to pay a premium for privacy and certainty.
Find out more about Compass Private Exclusives.
Phase 2: Generate Early Demand with Compass Coming Soon
Publicly launch your property on Compass.com to all agents and consumers—without showing days on market or price history.
- Signal that increased competition is coming once your listing appears on third-party sites.
- Receive key engagement insights (views, shares, comments) that are lost on other platforms.
- Improve your Google ranking and increase chances serious buyers contact us directly.
- Maintain more control over your data and ensure photos/personal info don’t remain online indefinitely.
Find out more about Compass Coming Soon.
Phase 3: Go Live on All Platforms and Sell Better
Go 'Active' on the MLS and third-party platforms with valuable insights from Phases 1 & 2.
- Launch strategically with market-tested pricing and agent/buyer feedback.
- Maximize demand while limiting public exposure to harmful metrics.
- At this stage, your home will begin accumulating days on market and price history.
Why Not Just Go with a Traditional Strategy?
Traditional listing methods expose your home to negative metrics that can harm its sale price. With Compass, you get to choose how your home is marketed – protecting its full value from day one.
1. Eliminate Days on Market
Extend your marketing runway by controlling when the property is put on the MLS, helping minimize public days on market or price drop history. Excessive days on market and price-drop history can devalue your property in the eyes of buyers.
2. Avoid Missed Buyer Inquiries
Some third-party sites block buyers’ ability to reach out to the listing agent directly. These leads are sold to other agents who may be unfamiliar with your home and whose interests may not align with your selling goals.
3. Control your Pricing
Third-party algorithms often misprice homes. Compass ensures pricing reflects your property’s true value.
4. No Negative Insights Added to Your Listing
Third-party platforms can add their own assessments and data to a listing, which may not accurately reflect the true value or desirability of your property.
Above: 7915 Cicero Court, closed in 2025 by The Schossow Group after a successful off market sale.
Selling your home is one of the most important decisions you’ll ever make.
You deserve to be in control, to choose how and when your home is marketed, based on your needs and your timeline. If you are thinking about your next home purchase in the Denver area, The Schossow Group is dedicated to providing unparalleled service and expertise to help you navigate the complexities of the real estate market, achieve your homeownership dreams, and secure your financial future.
Learn more about the Compass 3-Phase Marketing Strategy.
Learn more about our team here or search all Colorado homes for sale.
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